The following modules and products were used in the creation of this demo:
- Advanced Matching Module
- Data Integration Module
- Global Address Validation
- Universal Name Module
- Data Normalization Module
Data that’s captured by organizations are not always consistent. Sometimes I may address myself as Tom and other times as Thomas. My wife may address herself as Tammy or possibly Mrs Thomas Piazza. Those examples are just in an Entity’s Name, so imagine when you dealing with variations of other elements, Address, Phone, Email etc. These variations of data make it difficult to identify which one’s truly are or not the same entity. By Validating and Standardizing these data elements, you will increase your accuracy in consolidating data and ultimately knowing more about your customers.
For a visualization and simple explanation of Single Customer View (prepared for a business/marketing or light level stakeholder audience) on the importance and value of data cleansing, please refer to this video overview here.
To access the demo itself please visit the DCS Tablet Demo.